Every Mother Counts
I spent a week holding my breath last month as I was waiting to hear back from Every Mother Counts to see if they would partner with me on my new perfume line. A whole week.
Some of you may have heard of Christy Turlington, and if you haven't then I am a little worried about you! She is the supermodel that everyone loves to love. Two years ago a mutual friend of ours turned me on to the movie No Woman No Cry , that Christy Turlington directed. My son was a little over a year old at the time, and I spent much of the movie in tears. In the movie I learned that every 2 minutes a woman dies due to complications from pregnancy or childbirth, and that almost all of those deaths are preventable. Being a Mom, that was completely unacceptable to me, and I wanted to find a way to help.
Every Mother Counts is a campaign to end preventable deaths caused by pregnancy and childbirth all over the world. Their goal is to raise awareness and resources for effective maternal health programs.
And the good news? Every Mother Counts said YES to partnering with me!! That means that 5% of every sale from Olivine Atelier will go to Every Mother Counts, and I couldn't be more delighted about that.
I really encourage you to check out the Every Mother Counts web site and read as much as you can. The statistics will astound you, but the hope will encourage you.